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Ashima

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Influencer Collabs

  • Scoped, scouted, and onboarded wellness/lifestyle creators (mega → nano) using KlugKlug + manual vetting; set clear KPIs and deliverables.

  • Scripted hooks and shot lists, scene-scouted locations, and directed shoots to match brand TOV and claims/compliance.

  • Negotiated budgets, rates, usage rights, and timelines; tracked deliverables end-to-end.

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Event Collab

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Wellness Collab

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Festive Collab

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PR & Collaborations

Brand

R3SET

Teams Involved

Designers

PR Agency

BRIEF

To enhance the Brand's presence and Brand awareness through various touch points

My Role

Coordinated with the PR team and the company's management to conceptualise the strategy, scout for the relevant Media houses - relevant to the brand's TG and TOV, finalise the comms and the story line for each placement while also proof reading and aligning each article before it was made live

Harper's Bazaar X Reset

Got the brand featured in one of the iconic and trendsetting magazines leading to further acceptance of the Brand's innovations towards personal care.

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YourStory Feature

The outreach programs were successful as we were able to work with the teams at YourStory - one of the most trusted platforms for startup success stories, to cover the Brand's relaunch and its innovative design approach

Humans of Bombay Collab

Launched  an impactful campaign showcasing the brand's support causes it cared about while subtly integrating the brand name in these unique and motivating stories of real-life heroes

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