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Packaging Designs
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Goal?
Well! To provide an aesthetically pleasing world-class design that changed the game in the Consumer Healthcare and enhanced the customer experience
A step closer to sustainability
We transformed completely and shifted from our previous rigid box packaging format to a more sustainable alternative that saved more water and was good for the planet too!
From a Rigid Box Structure
That required more water and energy in its making, leaving a heavier carbon footprint
To
A CFBB paper-based structure
That required more water and energy in its making, leaving a heavier carbon footprint
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Prototyping to Final Packaging
This is the space to introduce the Product section and showcase the types of products available.
Prototyping
We spent time perfecting the technicality of the opening experience we had in mind with this new substrate as it had its challenges in balancing the right structure.
Onboarded world-class design agency - Landor, to build with them the artwork and brand guidelines of this emerging new start-up - I was the only Point of contact from immersion to execution
Artwork and Print quality
Final Results
Onboarded world-class design agency - Landor, to build with them the artwork and brand guidelines of this emerging new start-up - I was the only Point of contact from immersion to execution
As the creative director, got lifestyle renders that aligned well to the brands psoitioning for each product and worked with the designer to execute world class renders that even surpassed product shoots in 2023 - before AI rendering was introduced.
Listing and Page designs
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New Product Design
Collagen - Packaging structure & Artwork design
A sachet-based approach that doubles as an easy-to-pick routine
Conceptualised and designed the complete packaging for a new 25-sachet wellness SKU—creating a standout look within the brand portfolio and adding user-friendly features like an integrated progress-tracking scheduler on the lid for effortless daily use.
Miniature pack of 10 Sachets - supporting better shipping freights
Also directed the design of a compact 10-sachet sampler pack for the same collagen SKU—created for easy shipping and quick opening while maintaining the brand’s aesthetic and delivering a premium unboxing experience
Sampler try-out packs - Entry to the brand
To introduce the brand to new customers, I developed a premium mini-box that housed four hero SKUs in elegant miniature packaging. Designed for low-barrier trial on quick-commerce platforms like Blinkit and as an attention-grabbing POS piece in the flagship retail store, it invited discovery while reinforcing the brand’s premium appeal.