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My Projects

My work spans the entire brand journey — from shaping PR narratives and building product pipelines, to driving new product development, designing impactful packaging, and creating immersive on-ground activations. I bring together strategy, creativity, and execution to craft experiences that not only connect with audiences but also deliver measurable growth for the brand

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PACKAGING DESIGN

Blending Sustainability, Creativity and Tech

Contributed to creating patented packaging formats that were fully sustainable

PRODUCT PIPELINE

New Product Development & Strategy

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Conducted Market research, demand & trend analysis, product development with manufacturers and brand extension.

On-ground Activations

Securing high value Sponsorships 

Building interactive experience zones, vendor management & execution

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PR & Media Collabs

Placements & story building on the most recognised

Curated brand story, sustainability narratives, and launch articles and strategised high-value collaborations

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CRM & Retention Marketing

Smart segmentation. Impactful messaging. Automated workflows

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